...Are from the Verge day we had for our Unilever client. Verge is Ogilvy's digital immersion conference and it was a brilliant day. James Murdoch from B Sky B and Esther Dyson spoke. I was asked to host a women and gaming room (which was a shock, being nothing of a gamer and less of a women.) Still, Jospeh Jaffe says that we can't pretend to be digital if we don't use the devices so I bought a PlayStation Portable and have become addicted. The audience for gaming are truly surprising. Older and more female-orientated than many assume. I have all the facts and figures now, if anyone's interested!
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