Not a secret anymore. For two months I've been working on the BT re-brand. Unable to speak to anyone about it, and devoting most of my life to it, it's strange to have it publick knowledge. It was an immense project, and the most impressive work is unapparent to the average customer. We spent weeks defining online behaviours (in a laborious/rigorous process) that should really make the brand experiential online. We also repositioned our agency from production resource to strategic lead -- of which we're all very proud. But it's exhausting, and not finished, and not really everything it's meant to be.